For the 16th straight year, I will be attending the National Association of Broadcasters show (better known as NAB). I’ll be in Vegas all this week.
I could go on at great length about the reasons I go to NAB, which have not changed in all this time, but the short version is: PEOPLE.
That’s right. PEOPLE. Information seeking is not a primary reason why I make the trip. If information about new equipment, software, etc. is all you seek…you can stay home and get it on the web. Sure, the trade show lets you touch-and-feel the stuff, but honestly, it’s really all about PEOPLE. Skipping NAB because you don’t want to purchase new stuff is, in my opinion, completely missing the point. Behind every product, service or new technology are REAL PEOPLE.
Rarely does a day go by where I am not interacting with people in the production community via the internet. Whether on the IMUG or AE-List, Twitter, Facebook, Skype or good old telephone, I have relationships with other professionals in this business, some on the “vendor” side, some on the “user” side, that keep me going. They also fuel my passions for this business.
Going to NAB provides an opportunity for face-to-face interaction with all those wonderful REAL LIVE PEOPLE who make up this crazy business. I discovered years ago how powerful these encounters are, and how positively they impact the online relationships that continue year-round. That is where the real power of our community is fully realized. NAB is the single largest gathering of people “like us” all year.
Events like the MediaMotion Ball are the culmination of that wonderful community. In the end, it is the entirety of the reason why I, and the entirely volunteer team behind it continue to do it. Other events that provide opportunities for users to meet and mix, like the Supermeet and other meet-ups also advance the community.
At some level, we’re all gear-heads, we love the latest software, hardware, toys and tips. We also like to talk shop with each other…that’s all in the mix, but that stuff is fleeting, it will all be old news in a short time, but PEOPLE and RELATIONSHIPS? They last forever.
I look forward to sharing time, face to face with as many wonderful colleagues as possible. You guys and gals all make me BETTER. Here’s to a great week!