Archives For Pro

Catching up

June 11, 2012 — Leave a comment

Just a brief update before we get back to business around here. You’ve probably been wondering if I ever made it back from Vegas, given my silence here on the blog. Yes, I’m fine. Here’s what I’ve been up to:

NAB was incredible, as always…but it seems the last several years especially, my personal NAB experience has been topping itself year over year. That is in large part driven by people and relationships. The nexus of that activity is of course the MediaMotion Ball and this was the biggest and best event ever in our 15 year history. I was interviewed by Toolfarm shortly after NAB about the event, it’s history and why we continue to do it.

So what have I been up to since NAB? Well, an interesting mix of things. Some work, and some pockets of business down-time. Work: I have been out of my office a bit in the past month, collaborating with teams on a couple of mograph-heavy projects on site at a couple of different agencies. I don’t take this kind of out-of-house work often, but sometimes it is for the best. Many of the projects I create are for private audiences and can’t be shown online (or at least not right away), but sometimes it’s okay and the companies put stuff up on their own content channels. Here’s a 2D text/messaging mograph project I recently created for an agency. This was to play as a loop in a tradeshow booth. The interesting thing is that I built that in AE onsite at an agency that was still running CS5 everything. Blast from the past! A lot has improved in the past two years.

Speaking of software, I’m running the full CS6 Creative Cloud package now, but have also left CS 5.5 installed side-by-side without issued. CS 5.5 will probably not be re-installed the next time I do a clean install. CS6 is wonderful. The absolute best release of Adobe products ever. Standouts for me of course are Premiere Pro, After Effects and Audition. I’m sure I’ll have much more to say on that subject in the future. This is the software I use in day to day production more than any others at this time. I’m doing paid work faster, and just plain better than ever before.

But, after ripping off my FCP blinders a couple of years ago (my transition off FCP began earlier than most folks and was more gradual), I’m not about to put on Adobe blinders to replace them, so I’m always looking around at what else is going on in the NLE space. Therefore, I also have a shiny new copy of Avid Symphony in-house. But due to other projects and some downtime I spent offline I have yet to really scratch the surface of it. Personally, I have not cut on Avid systems since the late 90’s when I bought Media100 setups and literally did not look back. That makes me an Avid noob. It should be very interesting tracking my experiences as a highly experienced multi-tool-using editor, approaching Avid software essentially for the first time…and finding my way. No doubt I will find things to like and things to…well…not like. But one thing is for certain, I don’t have any Avid “legacy thinking” in my head, nor muscle memory, as is the case with most of Avid’s customer base (most of whom have used Avids for many years) and that will make for a different perspective upon approaching the product as “beginner” today. We’ll just have to see how it goes! Note that I will be baby-stepping with the software and would certainly not sit down with a client to cut a project in it without getting proficient first.

I mentioned some downtime earlier. I’ve had a couple of slower pockets in my work schedule, which has afforded me the opportunity to spend time offline with my wife and kids, enjoying our first taste of glorious MN summer weather the past month or so. For me, family time suffers quite a bit during the 3 months prior to NAB due to the exceedingly high load of regular work coupled with all the volunteer time put in to the IMUG and MediaMotion Ball prep, so call this “re-balancing”. Looking back, it seems I always tend to have a post-NAB lull. The industry-wide news lull coincides nicely with this.

Bouncing off that now, I’m looking to get busy again and resume more frequent posting. A few things I’m looking forward to right now: The release of the Smoke 2013 public beta, Following Philip Hodgetts and crew on The Solar Odyssey, and what happens at WWDC. Take care and I promise not to be such a stranger around here going forward!

Looks like Adobe has essentially reinstated their switcher promo for a brief period of time (less than 3 weeks).

The skinny:
Adobe Creative Suite 5.5 Production Premium – Regularly $1699, now $849 (boxed version) through March 2, 2012.

Adobe Premiere Pro CS5.5 Regularly $799, now $399 (boxed version) through March 2, 2012.

You can get the details and purchase at Toolfarm.

Hey gang,

This is some very exciting news for the world of production that does not work in full-blown uncompressed video very often.

Blackmagic Design has had one of the most affordable SDI/HDMI recording devices available in the Hyperdeck Shuttle, which takes off-the-shelf SSDs as recording media, and costs just $345. But it had one rub that quickly harmed it’s appeal: It would only record full-rate uncompressed video which meant record times of just 9 minutes or so on a 64GB SSD. The high cost of SSDs (now dropping a bit) combined with the sheer volume of data to transfer and manage through the entire editorial and archive process made this product less desirable for many longer-form projects.

Today Blackmagic has announced that the Hyperdeck Shuttle 2 will now have the option of recording in DNxHD, writing files in industry standard MXF format. DNxHD is a codec with similar performance to Apple ProRes, but is developed and championed by Avid (Although you can work with these files in Premiere Pro). This will dramatically improve recording times (5x or more) and have the added benefit of making total project sizes far more manageable…all without reducing visual quality in a perceptible way.

 

Blackmagic Design Releases HyperDeck Shuttle 2 with Avid DNxHD Recording and Playback

Milpitas, USA – January 19, 2012 – Blackmagic Design today released a new version of it’s popular HyperDeck Shuttle Solid State Disk recorder. HyperDeck Shuttle 2 replaces the existing model and adds broadcast quality 10-bit recording and playback to the Avid DNxHD format for the same low price of $345.

You can find the rest of the press release by clicking here.

Following up on my last post about Thunderbolt technology, I continue the discussion and veer into some scary territory: Contemplating the future of the Mac Pro in video post production.

So what do you think? Is there a future for the Mac Pro? Will you be migrating to Windows for production? Maybe you already have? Maybe years ago?

Central to the discussion is at what point do you let your need for performance take precedence over your preferred operating system?

Leave a comment!

Update:

ARS Technica has just posted the following article: Why the video pros are moving away from Apple. 

While I may not agree with everything in it, that’s beside the point. It goes to show I’m not alone in mulling (and frankly dreading) dealing with this.

Update 2:

My addendum clarifying details about my wishes for Mac Pro as well as confirming my excitement for Thunderbolt technology (starts at 2:06 on this video post).

Hey all, just a reminder that I’m heading to Motion 2011 and The Adobe Post Show and I sure hope to see as many of you there as possible. If you are just learning what that is, here’s a link to my original VIDEO post about why I go. Bonus: There’s a heck of a good discount via PROMO CODEs in the banner to the right.

Exclusive Promo Codes

$100 off either Motion 2011 or The Adobe Post Show via promo code: REELmo11

$175 off the already-discounted price for both conferences via promo code: REELmoPS11

This industry is very challenging, more now than ever, and a lot of us are under tremendous pressure to deliver in a time of shrinking budgets and increased expectations. It’s very easy to feel like you are constantly chasing your tail, and you end up getting creatively burnt out. Motion 2011 is a place to fix that. The Adobe Post show is a place to acquire new hands on skills. I’m teaching a Premiere Pro lab there, but am just as eager to participate as an attendee.

Hope to see you there!

 

 


IMUG and MediaMotion Ball community Founder Carey Dissmore shares a bit of his perspective three weeks after the release of the polarizing Final Cut Pro X. While the noise has started to lessen, a lot of editors remain bewildered as to what lies ahead for them. Should they switch editing platforms? Should they wait?

Carey brings his unique perspective on these & other issues, self-employment and has a few words for Apple as well.

Mentioned in this post:
Adobe Production Premium 50% off for FCP users

Avid Media Composer $995 for FCP users