Archives For Symphony

Catching up

June 11, 2012 — Leave a comment

Just a brief update before we get back to business around here. You’ve probably been wondering if I ever made it back from Vegas, given my silence here on the blog. Yes, I’m fine. Here’s what I’ve been up to:

NAB was incredible, as always…but it seems the last several years especially, my personal NAB experience has been topping itself year over year. That is in large part driven by people and relationships. The nexus of that activity is of course the MediaMotion Ball and this was the biggest and best event ever in our 15 year history. I was interviewed by Toolfarm shortly after NAB about the event, it’s history and why we continue to do it.

So what have I been up to since NAB? Well, an interesting mix of things. Some work, and some pockets of business down-time. Work: I have been out of my office a bit in the past month, collaborating with teams on a couple of mograph-heavy projects on site at a couple of different agencies. I don’t take this kind of out-of-house work often, but sometimes it is for the best. Many of the projects I create are for private audiences and can’t be shown online (or at least not right away), but sometimes it’s okay and the companies put stuff up on their own content channels. Here’s a 2D text/messaging mograph project I recently created for an agency. This was to play as a loop in a tradeshow booth. The interesting thing is that I built that in AE onsite at an agency that was still running CS5 everything. Blast from the past! A lot has improved in the past two years.

Speaking of software, I’m running the full CS6 Creative Cloud package now, but have also left CS 5.5 installed side-by-side without issued. CS 5.5 will probably not be re-installed the next time I do a clean install. CS6 is wonderful. The absolute best release of Adobe products ever. Standouts for me of course are Premiere Pro, After Effects and Audition. I’m sure I’ll have much more to say on that subject in the future. This is the software I use in day to day production more than any others at this time. I’m doing paid work faster, and just plain better than ever before.

But, after ripping off my FCP blinders a couple of years ago (my transition off FCP began earlier than most folks and was more gradual), I’m not about to put on Adobe blinders to replace them, so I’m always looking around at what else is going on in the NLE space. Therefore, I also have a shiny new copy of Avid Symphony in-house. But due to other projects and some downtime I spent offline I have yet to really scratch the surface of it. Personally, I have not cut on Avid systems since the late 90’s when I bought Media100 setups and literally did not look back. That makes me an Avid noob. It should be very interesting tracking my experiences as a highly experienced multi-tool-using editor, approaching Avid software essentially for the first time…and finding my way. No doubt I will find things to like and things to…well…not like. But one thing is for certain, I don’t have any Avid “legacy thinking” in my head, nor muscle memory, as is the case with most of Avid’s customer base (most of whom have used Avids for many years) and that will make for a different perspective upon approaching the product as “beginner” today. We’ll just have to see how it goes! Note that I will be baby-stepping with the software and would certainly not sit down with a client to cut a project in it without getting proficient first.

I mentioned some downtime earlier. I’ve had a couple of slower pockets in my work schedule, which has afforded me the opportunity to spend time offline with my wife and kids, enjoying our first taste of glorious MN summer weather the past month or so. For me, family time suffers quite a bit during the 3 months prior to NAB due to the exceedingly high load of regular work coupled with all the volunteer time put in to the IMUG and MediaMotion Ball prep, so call this “re-balancing”. Looking back, it seems I always tend to have a post-NAB lull. The industry-wide news lull coincides nicely with this.

Bouncing off that now, I’m looking to get busy again and resume more frequent posting. A few things I’m looking forward to right now: The release of the Smoke 2013 public beta, Following Philip Hodgetts and crew on The Solar Odyssey, and what happens at WWDC. Take care and I promise not to be such a stranger around here going forward!